Philip Kotler is a genius, to begin with. Though I would not pick this up for light reading, it was an excellent text for the topic covered.
#Buku manajemen pemasaran how to#
It addresses many of the latest trends around viral marketing and utilization of web based social/business networks to market products and services.įor our course each student was required to develop a marketing plan and the text provided good examples of how to go about putting a comprehensive document together. This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.
This is a text book for my Master's degree.
#Buku manajemen pemasaran pdf#
Edition) pdf book, by philip kotler, isbn:, genres: marketingebook manajemen pemasaran philip kotler definition.
Pada bagian pertama, kita akan memahami apa itu manajemen pemasaran, caranya. RANGKUMAN BAB SATU SAMPAI DELAPAN BUKU MANAJEMEN PEMASARAN PHILIP KOTLER DAN KEVIN LANE KELLER Dalam buku ini, terdapat delapan bagian yang memiliki inti pembahasan tersendiri dan inti tersebut dijabarkan dalam bentuk bab.
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